Author: Coindesk

Yeah, sure. So basically, any Mention or Like [on social media] can be measured. If anyone is digitally talking about or promoting your product, you can see the outcome of that. This could apply to marketing activities like advertisements, or collaborations with influencers, or quest platforms. Thanks to us, basically, you can see the real out come — not just in terms of the number of visits or the time that folks spend on your website coming from a specific source and spending an exact amount of money, but you can actually see the real outcome to your protocol. Thanks…

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“It’s more transparent. It’s fair. It’s natively on-chain. It’s, to be blunt, better for privacy,” said Garcia Martinez, CEO of Spindl, whose core service is attribution. “We’re not using weird, sketchy Web2 data,” such as consumers’ browsing history or their personal information, to target campaigns – just on-chain transactions, which are already public. Read the full article here

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ETH has been buoyed by favorable regulatory developments that seem to indicate increasing chances of spot ether ETFs being approved by the SEC after the regulator asked exchanges to update 19b-4 filings, which propose rule changes. As a result, the ether implied volatility curve, which shows market expectations of future volatility across different strike prices and expirations, flattened as 25-delta risk reversals hit year-to-date highs above 18%, and traders heavily bought $4,000 calls for 24 May and 31 May, Presto Research analysts wrote. A Polymarket contract asking if an ether ETF would be approved by May 31 jumped from 10…

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“This historic settlement is a major step toward ensuring the victims who invested in Genesis have a semblance of justice,” Attorney General Letitia James said in a statement. “Once again, we see the real-world consequences and detrimental losses that can happen because of a lack of oversight and regulation within the cryptocurrency industry.” Read the full article here

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“Established memes are generally high beta for the native token of the chain they’re on, and Mog has established itself as a winner on Ethereum while still trading at a fraction of the next biggest meme (Pepe),” Viro, a Mog core team member, said in an interview over Telegram. Read the full article here

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Late Monday, Bloomberg’s ETF analysts increased the probability of the U.S. Securities and Exchange Commission (SEC) green lighting the spot ETH ETFs to 75% from 25%. Meanwhile, CoinDesk reported that the SEC had asked exchanges looking to list and trade potential spot ether ETFs to update 19b-4 filings on an accelerated basis, a sign of the regulator attempting to fast-track the process. Read the full article here

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