The XR Association (XRA) is set to host its second-ever Augmented and Virtual Reality (AR/VR) Policy Conference to tap fresh opportunities to discuss policy around spatial communications, it recently announced.
The Information Technology and Innovation Foundation (ITIF) is set to join the XRA for the event on 14 September, which will host numerous expert discussions on policymaking initiatives.
Register here: https://t.co/XgdpANuCoi
— XR Association (@XRAssociation) July 7, 2022
Topics for the event will include privacy and safety, global trade and development, 5G and cybersecurity, intellectual property rights, antitrust and interoperability, web3, non-fungible tokens (NFTs), digital government, and many others.
The event comes as industry leaders explore how immersive technologies are changing communications across the globe, namely for education, leisure, and employment. The emerging technology is also set to affect how people work across sectors of the global economy.
XRA Chief Executive Liz Hyman also recently joined panel talks at The Economist’s Global Trade Week 2022 meeting in London, where she discussed the role of extended reality (XR) and the need to include it in digital trade agreements.
The panel also included Nicholas Bramble, Google’s Senior Counsel, Javier Lopez Gonzalez, Senior Trade Policy Analyst for the Organisation for Economic Cooperation and Development (OECD), and George Washington University’s Susan Ariel Aaronson.
The news comes amid a surge in interest in the Metaverse, with many organisations, companies, banking institutions, and universities seeking out virtual worlds to engage with their clients and members.
Banking firms such as Standard Chartered and KEB Hana Bank have also built metaverse platforms to engage with clients, socialise, host banking transactions, and share creative content with others.
Some of the world’s top brands, including NIKE, Adidas, Mcdonald’s, and many others have also begun seeking out metaverse solutions to promote their products with new trademarked technologies.
A recent Showpad survey also found that customers across 521 US-based organisations found that post-COVID, 86 percent of buyers preferred to buy and sell virtually, with 60 percent purchasing goods and services after receiving demos in the Metaverse and augmented reality (AR) platforms, triggering a major shift in company approaches for business-to-business (B2B) sales.
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