Bitcoin-stacking firm Metaplanet has appointed US President Donald Trump’s son Eric to its newly established strategic board of advisers to further Metaplanet’s mission to become a “global leader in the Bitcoin economy.”
”His business acumen, love of the Bitcoin community and global hospitality perspective will be invaluable in accelerating Metaplanet’s vision of becoming one of the world’s leading Bitcoin Treasury Companies,” Metaplanet CEO Simon Gerovich said in a March 21 announcement on X.
”As a globally recognized business leader and entrepreneur, Eric Trump brings a wealth of experience in real estate, finance, brand development, and strategic business growth and has become a leading voice and advocate of digital asset adoption worldwide,” Metaplanet added.
Metaplanet’s March 21 letter appointing Eric Trump to the firm’s Strategic Board of Advisors. Source: Metaplanet
The move is part of Metaplanet’s plan to establish a board of influential voices, speakers and thought leaders around the world who are committed to furthering Bitcoin adoption.
Metaplanet shares increased 17.8% to 4,730 Japanese yen ($31.74) over the first 80 minutes of the March 21 trading day on the Tokyo Stock Exchange, Google Finance data shows.
Source: Simon Gerovich
Metaplanet currently holds 3,050 Bitcoin (BTC) — worth nearly $4.1 billion — making it the 12th largest corporate Bitcoin holder, BitBo’s BitcoinTreasuries.NET data shows.
The Japan-based investment firm set a target to accumulate at least 10,000 Bitcoin before the end of 2025. Gerovich’s firm has purchased 1,288 Bitcoin over the first 11 or so weeks of 2025 — a substantial rise in pace compared to 2024 but not quite on track to reach the ambitious target.
Related: Bitcoin price thaws after Trump statement — Trader says ‘stay nimble and cashed up’
The company has been adopting a range of financial instruments to bolster its Bitcoin reserve since it made its first purchase on April 23, 2024.
Meanwhile, Eric Trump has been a key contributor to the Trump family’s World Liberty Financial crypto platform, which completed its second token sale in March 2025, bringing its total funding to $550 million.
The Trump-affiliated platform currently holds $80.8 million worth of crypto assets, according to crypto analytics platform Arkham Intelligence.
The president’s son also recently revealed that his personal crypto holdings include Bitcoin, Ether (ETH), Solana (SOL) and Sui (SUI).
Magazine: Trump’s crypto ventures raise conflict of interest, insider trading questions
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