World Liberty Financial is spearheaded by Zachary Folkman and Chase Herro, who worked previously on DeFi platform Dough Finance, which saw $2 million of crypto assets drained through a July exploit. Members of the Trump family, including Donald Trump, publicly championed the project on social media, with the former president being titled as “Chief Crypto Advocate.” for the platform. Two of his sons, Eric Trump and Donald Trump Jr., are involved as “Web3 Ambassadors,” while his other son Barron Trump is listed as “DeFi Visionary.”
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