On January 18th, Trump launched his official memecoin, $TRUMP, followed by the release of his wife Melania’s memecoin, $MELANIA, just two days later. These launches have made a significant impact on the crypto market. NFTEvening, in collaboration with Storible, conducted a survey of over 1,000 Americans to explore the buying trends, profitability, and public opinion surrounding the TRUMP and MELANIA memecoins, providing valuable insights into their influence on the crypto space.
Methodology
We conducted a survey of 1092 Americans using Prolific (a popular online research platform).
The survey included two attention-check questions to ensure participants answered thoughtfully. Any invalid responses were excluded from the final results. As the survey is based on self-reported data, factors like telescoping and exaggeration may impact the responses.
Please note that the results of this survey do not represent our views, and all information and interpretations in this report should not be considered investment advice.
The survey was conducted on Jan 20th, 2025.
Americans’ Interest in TRUMP and MELANIA Memecoins
The TRUMP memecoin has quickly gained traction, with 14% of Americans investing in it. This surge in interest marks a significant milestone, highlighting the growing appeal of memecoins backed by political figures. Notably, the number of individuals who purchased $TRUMP is three times higher than those who bought MELANIA. This might indicate that Americans are becoming more cautious in their investment choices, preferring to invest in TRUMP, which has garnered more widespread attention and media coverage.
Moreover, 42% of those who bought either TRUMP or MELANIA are first-time crypto buyers. This could signal that these coins are serving as an entry point for many newcomers to the world of cryptocurrency, driven by their political endorsements and perceived novelty.
Profitability of TRUMP and MELANIA Buyers
When it comes to profitability, both memecoins have shown impressive results for their holders. A striking 81% of $TRUMP buyers are currently profitable, indicating a strong demand and positive market response since its launch. This is further backed by MELANIA’s performance, with 86% of its investors reporting profitability. These numbers suggest that both coins have generated substantial returns for their holders, contributing to the overall enthusiasm around political figure-backed crypto assets.
Americans’ Opinion on the TRUMP Memecoin
Despite the financial success of TRUMP and MELANIA coins, there is considerable skepticism about their broader implications. More than half of Americans (55%) believe that Trump and his wife are leveraging their influence to manipulate the crypto market. This sentiment points to concerns about the role political figures play in shaping market dynamics and whether their actions align with the interests of the broader crypto community.
Additionally, nearly 75% of Americans view the TRUMP memecoin launch as negative to the crypto market. These individuals are concerned about the long-term effects of political figure-driven tokens on the industry’s integrity and stability. Among this group, 98% have refrained from purchasing $TRUMP, signaling a clear divide between those who are participating in the trend and those who are wary of its potential risks.
Conclusion
The TRUMP and MELANIA memecoins have made waves in the crypto space, attracting a significant number of first-time buyers and showing strong profitability for investors. However, the public sentiment surrounding these coins reflects concerns over political figure involvement and the broader consequences for the market. As the memecoin trend continues to evolve, it remains to be seen whether these coins will contribute to the mainstream adoption of crypto or if they will fade into the growing list of dead projects that have come and gone in the volatile crypto space.
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