Doodles – one of the most iconic PFP NFT collections since 2021, is entering a new phase of development with the launch of its native token, $DOOD.
This article will take a deep dive into the cultural, community, investor, and market factors to provide a price forecast for $DOOD at the time of TGE.
Community and Cultural Momentum Behind Doodles
Doodles is a vibrant PFP NFT collection launched in 2021, featuring 10,000 hand-drawn avatars in a colorful cartoon style. In 2022, Doodles grabbed attention by naming ex-Billboard President Julian Holguin as CEO and Pharrell Williams as Chief Brand Officer.
In early 2023, Doodles expanded further by acquiring Golden Wolf, an Emmy-nominated animation studio, to bolster its content production capabilities. Doodles made waves with McDonald’s, putting its art on over 100 million McCafé cups across U.S. stores by late 2024.
Read more: Check your Doodles (DOOD) Airdrop!
These bold moves pushed Doodles beyond crypto, reaching mainstream audiences and cementing its role as a cultural brand.
In September 2022, the company behind Doodles successfully raised $54 million at a $704 million valuation. This strong financial backing enabled Doodles to focus on long-term product development, rather than relying solely on NFT sales.
The project’s cultural narrative and community-first approach are key to its enduring value. Early on, Doodles introduced DoodleBank, a treasury DAO that empowers NFT holders to vote on project funding and direction.
Doodles is also known for its immersive offline experiences. At SXSW 2022, Doodles built a vibrant installation that wowed even non-crypto visitors, showing its appeal beyond Web3. These physical-digital hybrids create powerful emotional bonds, turning fans into organic cultural ambassadors.
The team supports community creativity through the Inkubator, funding member-led events and Doodles-inspired business ideas. Success stories include “Rolling Doods” in Hong Kong and the Toastie Co scented candle brand.
Dozens of sub-communities have formed on Discord and X, like China’s Doodbro Alpha, Korea’s Koodles, and Southeast Asian groups.
Doodles NFTs have maintained strong demand due to their distinctive aesthetic and evolving utility.
Holders got early access to Doodles 2 on Flow, a platform for customizing avatars, swapping traits, and earning or buying wearables. This new dimension added life and longevity to the original NFTs, encouraging greater engagement and long-term value accrual.
Doodles NFTs act as entry points to the Dreamverse, a story-driven world built on DreamOS and DreamNet, blending music, fashion, and community. As Doodles grows into animation, music, and gaming, its original NFTs will likely anchor licensing and character development.
Doodles blends strong visuals, real-world reach, and platform growth to keep its NFTs culturally relevant long term.
Doodles Tokenomics
Token Allocation
The total supply of DOOD is 10 billion tokens. Here is the allocation breakdown of DOOD:
- Doodles Community: 30%
- Ecosystem Fund: 25%
- Team: 17%
- New Blood: 13%
- Liquidity: 10%
- Company: 5%
Although the official total supply of $DOOD has yet to be confirmed, it’s likely that both the Doodles Community and New Blood allocations will be 100% unlocked at TGE, representing 43% of the total supply. This could result in early sell pressure, similar to what was observed with $PENGU or $ANIME, where large community and short-term holder unlocks led to immediate downward price action.
Currently, the pre-market price on MEXC is around $0.025. Notably, Binance has become the first major exchange to announce Futures listing for DOOD. It seems to be inevitable that over 90% of Binance Futures listings are followed by Spot listings.
With this in mind, and given the relatively low pre-market valuation, a Spot listing price of around $0.08 would be a healthy and realistic initial target, reflecting both the project’s cultural strength and speculative demand.
Market Comparison
Facing its token launch milestone, Doodles is not the first major PFP NFT project to take this step. Comparable case studies, particularly Pudgy Penguins PENGU and Azuki ANIME offer useful context and precedent.
DOOD vs PENGU
Once considered a failed cute-PFP collection, Pudgy Penguins made a remarkable comeback under the leadership of CEO Luca Netz, pivoting toward community engagement and mainstream cultural relevance.
In December 2024, the project launched its native token PENGU on the Solana network, which quickly gained traction, debuting with a fully diluted valuation (FDV) of approximately $1.7 billion.
About 23.5% of the total supply (roughly 20.9 billion PENGU) was distributed via free airdrops to NFT holders, a strategy that successfully broadened user participation.
The token launch also caused Pudgy Penguins’ floor price to spike, reaching 34 ETH (around $136,000), making it the second-most valuable NFT collection behind CryptoPunks.
As of now, a few months post-launch, PENGU has maintained a market cap around $1 billion, placing it among the top 120 cryptocurrencies by market size.
Comparatively, Doodles shares key strategic parallels, both projects aim to tap into mainstream culture through accessible, brand-driven products. While Pudgy focuses on physical toys, Doodles is expanding into music, fashion, and recently launched its AI storytelling platform DreamNet.
As Doodles prepares to airdrop DOOD to community members – mirroring PENGU’s model, it may replicate the network effect where token growth drives NFT value, and rising NFT demand boosts the token in return.
If priced in line with PENGU’s launch valuation, DOOD could debut between $0.07 and $0.10 per token (assuming a 10 billion token supply), implying an FDV of $700 million to $1 billion. Actual market cap will depend on the initial circulating supply, which will likely fall within the 20–30% range.
DOOD vs ANIME
Azuki stands out as a top Japanese anime-style PFP project, with a loyal community and a unique visual style. After over two years focusing solely on NFTs (including the flagship Azuki collection and its companion series BEANZ), the project entered the token space in early 2025.
On January 23, 2025, Azuki launched Animecoin (ANIME) on Ethereum and Arbitrum, with a total supply of 10 billion tokens. The token debuted at around $0.08, translating to a fully diluted valuation (FDV) of approximately $800 million.
Azuki allocated 50.5% of the total supply to the broader Web3 community, with 37.5% airdropped directly to Azuki NFT holders, emphasizing a community-first distribution model.
The project also launched the Animecoin Foundation to build Animechain, letting fans co-create content and turning them into active storytellers in “Anime 2.0.”
Azuki shows Doodles isn’t alone – top NFT projects now launch tokens and Web3 platforms to build cultural movements, not just attract speculators.
Like ANIME, DOOD has 10B tokens, allocates 30% to holders, and uses DreamNet to reward AI-generated content.
Using ANIME’s $800M FDV as a benchmark, DOOD’s fair starting price would be around $0.08.
With a $67.6M NFT cap – higher than Azuki’s $49.2M, Doodles could see DOOD hit $0.10–$0.12, implying a $1B–$1.2B FDV.
DOOD Price Prediction
If DOOD follows the trajectory of PENGU from Pudgy Penguins, its FDV could quickly surpass $1 billion upon listing. At $0.10 per token, FDV hits $1B; if DOOD climbs to $0.20, FDV could double to $2B. The added trading support and up to 50x leverage on Binance Futures is likely to attract significant short-term speculative capital.
With the NFT market still quiet, DOOD may spike at launch but likely corrects and settles at lower levels. History offers a cautionary tale: PENGU dropped nearly 82% from its peak shortly after launch, as early profit-taking kicked in. If DOOD experiences similar behavior, the price may retreat to the $0.05–$0.10 range post-TGE.
DOOD may start strong, but its true test lies in the days and weeks after TGE. PENGU and ANIME both launched with hype, then dropped sharply as early holders started selling.
- PENGU, which launched in December 2024, plunged by nearly 82% from its peak within just a few weeks.
- ANIME dropped over 70% from its high, despite Azuki’s support, due to unlocks and low early utility.
Chart analysis shows both tokens spiked in 12–48 hours, then sharply retraced and kept falling. In many cases, prices dropped 70–90% from their peak in today’s risk-off NFT market.
Conclusion
In summary, $DOOD may launch around $0.07–$0.10, putting its FDV between several hundred million and up to $1–2 billion.
This estimate is based on currently available data and comparable market precedents. However, DOOD’s price could swing widely, depending on market sentiment and overall crypto conditions at launch.
More importantly, $DOOD’s long-term value hinges on Doodles launching DreamNet and growing its cultural reach in Web3 and beyond.
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