Author: XR Today

Apple has launched its long-awaited mixed reality headset, the Vision Pro, at WWDC.The controller-free headset will launch at the start of next year, costing $3499 in the US.The tech giant’s first-ever venture into immersive technologies comes after a two-year snowball of delays and setbacks while developing the device. It is also the first device on offer since the launch of its Apple Watch in 2015.Introducing the Vision ProOpening the big reveal in a keynote speech, Tim Cook, Apple Chief Executive, explained that augmented reality was a “profound technology, blending digital content with the real world and unlike experiences like nothing…

Apple executives have finally revealed the company’s long-awaited Vision Pro headset. The device, long the subject of rumours across the tech industry, has officially surfaced at the Cupertino-based firm’s Worldwide Developers Conference (WWDC).The tech giant’s first-ever venture into immersive technologies comes after a two-year snowball of delays and setbacks while developing the device. It is also the first device on offer since the launch of its Apple Watch in 2004.Apple’s annual event showcases the full launch of the company’s iPhone, iPad, macOS, and wearable devices. However, with this year’s event, the firm will debut its first immersive hardware device.The WWDC…

WWDC is just around the corner, and the XR industry is on the edge of its seats! For years, Apple has teased XR audiences with hints at a revolutionary immersive device which may flip the technology sector on its head, similarly to the iPhone’s effect on the mobile phone sector.At the same time, Meta is readying the release of the Meta Quest 3, the successor to the widely popular consumer-grade, gaming-focused VR device. Moreover, firms like HTC, Varjo, and Pico want to make their voice heard in the consumer and enterprise XR space.But how will Apple affect this busy market?…

This week marks the start of AWE 2023, a leading multi-day conference covering every aspect of the immersive industry, and the event is bringing in the biggest brands and best minds in XR to help evaluate the future of the technology space.Following the many announcements and insights from AWE 2023, next week sees Apple host its WWDC event on Monday. Following hints by Apple, many XR observers expect the firm to debut its immersive device. Notably, the event’s website suggested more immersive offerings, even low/no-code metaverse builder tools, with its “code new worlds” tagline.Moreover, Meta looked to halt consumer hype…

Industry conversation on the Metaverse and XR has also fuelled discussions across the Augmented World Expo (AWE) USA 2023. Numerous executives and officials have rallied the global tech community to sustain the momentum of a renaissance of immersive technologies.Following mainstream media coverage of the Metaverse, stating that it was ‘dead’ and no longer viable, companies and experts across the industry have begun pushing back against the mainstream narrative.XR Today recently offered insights on the Metaverse to counter negative media reports on the platform’s alleged demise. The article received a groundswell of support from the global tech industry, backing the new…

This Tuesday, leading up to this year’s massive AWE 2023 event, Lenovo unveiled its ThinkReality VRX headset for enterprise end-users is now available worldwide, notably for customers in the UK, starting June 2023.Lenovo’s ThinkReality VRX system will debut on the marketplace for £1304. Moreover, Lenovo offers its product as a Device as a Service (DaaS) model via partner TruScale to provide enterprise end-users with financing and service models to scale the firm’s workplace XR solutions.Vishal Shah, the GM of XR and Metaverse at Lenovo, added:Lenovo’s customers are looking for reliable, flexible, and scalable gateways into the growing Enterprise Metaverse. They…

The blockchain continues to remain relevant amid the ongoing cryptocurrency ‘winter’ hitting markets. The rise of the industrial metaverse has also explored new use cases for cryptographic technologies.The Metaverse is a shared immersive platform combining spatial communications and the internet. It also relies heavily on blockchain technology to enable peer-to-peer (P2P) exchanges and engage others in decision-making.How does the Blockchain Develop the Metaverse?Blockchain is the underlying technology that keeps a distributed ledger of all transactions in the Metaverse. This shared, immutable record provides the framework for creating ‘trustless’ digital relationships and transactions.Each transaction in the Metaverse is recorded via the…

This month is proving a pivotal moment in the XR consumer landscape. As WWDC approaches, Apple continues to drop hints, leading spectators to assume an immersive device is coming that continues the transformative firm’s track record of distributing game-changing consumer hardware.An XR device from Apple could be massive. Apple found great success in years past with its portfolio of advanced hardware and software products such as the iPod, iPhone, Mac, and Apple TV.As the emerging immersive marketplace grows in influence following cataclastic moments in the XR, which still shape the industry to this day, including the meteoric rise of Pokemon:…

The metaverse is dead, and we have killed it, says XR Today’s Demond Cureton, who, this week, expressed concern over the way popular media is covering the immersive space.General reports paint a negative picture of the space based on the actions of a handful of firms which hardly represents not only the success of the XR/immersive technology space but also disregards the hard work of individuals at all levels of XR adoption, innovation, and end-usage – especially at an enterprise level.However, there will most likely be a changing wave of opinion after Apple announces its presumably killer consumer XR device.…

Watch the event on-demand here.That’s a wrap. The XR Awards 2023 officially went live today to celebrate the best in XR innovation for enterprise clients.During the ceremony, XR Today, alongside an esteemed group of industry expert judges, revealed the winners across 16 categories that showcase the best and brightest the space has to offer.Leading up to the event, the event’s judges worked hard to compile a list of finalists and eventual winners, all of which presented incredible examples of XR enterprise implementation.XR Awards 2023 WinnersOut of the almost 400 entries for this year’s event, only 16 applicants walked away a…