Author: XR Today

GenAI is undoubtedly one of the most significant potentials in recent technology history. Unlike other technology promises, which quickly follow hype cycle expectations with a fairly prominent drop-off, genAI appears to be bucking this trend.GenAI is proving its massive cost and time-saving benefits, which are truly workplace agnostic and ready for many industries. On the other hand, XR has struggled to regain its momentum—which one could argue genAI took.However, as the genAI hype train rolls on, as does its success, becoming an essential investment for firms such as NVIDIA, Meta, and HTC VIVE, firms that recognize not only the paradigm-shifting…

Connect is around the corner. While not the biggest event of the year, it generally draws more mainstream attention to XR in spaces than more niche but larger overall events like MWC, AWE, and CES.With the broader audience that comes with Connect, expect new product announcements from firms looking to join the moment, such as HTC VIVE, which is also readying a new product.Already, the stage is being set for a busy two months ahead as event season returns.Meta’s Year-on-Year Revenue DropsMeta has released its Q2 2024 earnings call, providing essential insights into the company’s operations ahead of Connect 2024.…

Apple WWDC is next week! The 2024 edition of the event will look to showcase Apple’s latest innovations. A part of this will be Vision Pro, the firm’s first XR device.Apple has already shaken the XR industry somewhat with its limited release. However, with rumours circling that the device may receive a broader distribution model, Apple may provide another immersive industry shake-up.Ahead of next week’s event, the industry is building to see what is in store and how best to leverage current tech trends to get ahead of the ever-emerging marketplace.Meta Connect 2024 Event Dates RevealedNotably, just a week before…

The Metaverse… Post-COVID, the Metaverse was the leading technology trend. With worklife entering the home and remote working becoming mainstream due to the global lockdown, international virtual meeting platforms gained a unique and fruitful period of interest and investment.As conventional remote communication and meetings saw a mighty boom of interest, forward-thinking solution providers and businesses were ready to experiment with the new stage of digital communication. From consumer-focused experiences to enterprise support, the Metaverse platform became a central focus.The post-COVID period saw leading firms like Nike and Lenovo experiment with virtual shared environments to enhance various outcomes. However, with the…

Have you ever wanted to create an extended reality environment without having to invest in metaverse-as-a-service platforms and developer kits? Now you can. Varjo Teleport, unveiled by the world-leading XR brand at AWE 2024, promises to simplify XR content creation.At the event, Varjo showcased exactly what the application could do, creating intelligent digital twins of spaces and environments with nothing but a smartphone camera. With this solution, you can scan an area, instantly upload it to a cloud storage space, and explore in extended reality.Varjo even offers access to handy machine learning tools to help you process and edit your…

Google and Magic Leap have partnered to “advance the potential of XR technologies”, the latter has said in a blog post.The announcement was light on detail, but Magic Leap said the tie-up would combine its AR credentials with Google’s technology platforms. Google is already an investor in Magic Leap.Magic Leap Chief Technology Officer Julie Larson-Green said: “This partnership accelerates the transformative power of AR by combining our extensive optics capabilities with Google’s technologies to continue to advance immersive experiences to the developer ecosystem and for customers.“We are looking forward to expanding the potential of XR – blending the physical world…

This week, STYLY announced that it is scaling its urban AR marketing and entertainment platform with help from substantial funding from Mitsubishi Corporation.The unconfirmed capital from Mitsubishi Corporation allows STYLY Inc. to boost its “spatial layer platform, ” enabling brands to create and distribute immersive AR campaigns geo-located to real urban environments – visible via a smartphone or smart glasses.Masahiro Yamaguchi, the CEO, STYLY, Inc. added:In February 2024, Apple Inc launched Apple Vision Pro in the United States. We are on the verge of entering an era where XR/spatial computing becomes a part of everyday life. Through our capital and…

The industry continues to ramp up as summer comes. The start of the year saw a lot of hype pumped back into the XR space – perhaps some of the most eyes on the space since the Metaverse hype wave.This is partly due to the Apple Vision Pro, which led to XR having another mainstream moment. Now, the noise is starting to subside. As the rest of the year progresses, audiences and enterprise clients will begin to see how XR vendors keep or drop promises.Numerous large-scale industry showcases are due later in the year by way of Apple’s WWDC and…

The official Welsh governmental tourism board has debuted a browser-based Metaverse experience to promote the region’s cultural destinations ahead of a traveller’s journey.  According to the Welsh Tourism Board, the region’s promotional Metaverse is the first time a UK or European country leveraged shared immersive spaces for promoting tourism – official sources say.  Metaverse platform provider Spatial is powering the Welsh Metaverse. The immersive service is highly accessible to demographics who may not be familiar with Metaverse platforms.  By leveraging Spatial’s framework, Welsh officials can provide a browser-based experience ready for anyone using a smartphone, tablet, laptop, computer, or Meta…

XR Today invites the extensive immersive industry to join XR Awards 2024 for its yearly online showcase event, which will broadcast live on Thursday, May 23 2024, at 4 PM BST/11 AM EST.The XR Awards are a great way to get ahead and learn about the firms leading in transforming business with immersive technology. Finalists include roughly 36 unique finalists, showcasing the very best in the enterprise XR industry covering a wide breadth of categories including but not limited to Best Virtual Reality Solution, Best Enterprise/Industrial Metaverse Solution, and Best Training Solution.In previous years, esteemed companies such as HTC-Vive, Pfizer…