Author: XR Today

XR Today invites the extensive immersive industry to join XR Awards 2024 for its yearly online showcase event, which will broadcast live on Thursday, May 23 2024, at 4 PM BST/11 AM EST.The XR Awards are a great way to get ahead and learn about the firms leading in transforming business with immersive technology. Finalists include roughly 36 unique finalists, showcasing the very best in the enterprise XR industry covering a wide breadth of categories including but not limited to Best Virtual Reality Solution, Best Enterprise/Industrial Metaverse Solution, and Best Training Solution.In previous years, esteemed companies such as HTC-Vive, Pfizer…

The XR sector continues its steady march forward with recent announcements.This week’s news highlights progress on multiple fronts, including hardware advancements and the implementation of XR solutions across diverse industries. Let’s explore the key developments shaping immersive experiences’ future.Significant events are upcoming, and new solutions will soon follow. The industry is constantly ticking; stay tuned to learn the latest insights.XR Awards 2024 is Coming SoonXR Today invites the extensive immersive industry to join the XR Awards 2024, an annual online showcase event broadcast live on Thursday, May 23, 2024, at 4 PM BST/11 AM EST.The XR Awards are an excellent…

This week, Wonderland Engine—a service for powering hardware agnostic web XR solutions—is entering version 1.2.0, a fresh update that improves development cycles for AR/VR/MR experiences across various end devices.  The Wonderland Engine powers various notable XR experiences, such as the award-winning game The Escape Artist by Paradowski Creative. On the other hand, the web XR engine is focusing its recent efforts on including the emerging enterprise XR market with considerations to the industrial metaverse and more.Jonathan Hale, the CEO & Founder of Wonderland, explained:Building on the foundation that is Wonderland Engine’s incredible performance on the web, this release brings rendering…

Attracting real-world eyeballs at NVIDIA GTC 2024, Lenovo’s new Spatial Computing Appliance incorporates the Lenovo ThinkStation PX and the Lenovo ThinkReality VRX headset.The workstation, Lenovo’s most powerful yet, includes up to 120 CPU cores and four dual-slot GPUs while still leaving a slot available for 25GB networking, offering unprecedented content creation potential. This means the power to create content that replicates and extends the physical world, generating digital twins that can be used to model just about anything in a synergistic, collaborative environment.Digital twins are already transforming product development in multiple ways, as Gary Radburn, NVIDIA Solutions Manager for Lenovo’s…

The concept of the enterprise metaverse has been gaining increasing attention in recent years. Initially, when the hype around “metaverse” experiences began to rise, many innovators were focused on the consumer market and the opportunities people would have to experience new digital realms.However, as metaverse technologies have grown more accessible and advanced, business leaders are beginning to discover new use cases. The metaverse has begun to split into different segments, from the industrial metaverse, powered mainly by digital twins, IoT, and XR, to the retail metaverse used for marketing, customer service, and revenue generation.In the years ahead, evolutions in metaverse…

Following the deletion of Oculus account data, Meta has now removed several features from its virtual meeting room tool Horizon: Workrooms in a proclaimed effort to provide a “more streamlined and reliable experience.” At the same time, Meta optimised the platform’s user experience.As of March 30th, Meta removed Horizon Workrooms features, including functions such as interactive whiteboards, custom posters logos/environments/layouts, chat files/links, and tracked keyboards. Moreover, Meta has also removed all user data related to these features.On the other hand, it appears the Meta may be trying to breed new life into its Workrooms platform, following a lull in interest…

Immersive retail and ecommerce (online shopping) experiences have grown increasingly popular in recent years. As the digital world continues to alter how consumers research and buy products and services, extended reality is emerging as a valuable resource.  With virtual, augmented, and mixed reality, companies can empower products to digitally try products before they buy them, compare available solutions, and even experiment with digital twins. The right technologies not only improve the customer experience but also increase revenue and fewer returns for many retail brands.  Some studies show customers who can experiment with a product in augmented reality are 25% more likely to…

XR Arts and Entertainment vendors are bringing new levels of immersion to how we interact with concerts, events, museums, and countless other environments. In recent years, we’ve seen the rise of holographic performances at festivals, immersive streaming experiences, and more.  With virtual, augmented, and mixed reality technologies, A&E leaders can improve the accessibility of their events and deliver memorable experiences to a global audience. What’s more, immersive technologies are opening the door to new ways for creators to monetize their creations.  We explored the evolving XR Arts and Entertainment landscape to bring you this map of the most innovative companies in the…

Metaverse companies around the globe are introducing businesses and consumers to a new era of digital experience. Leveraging a combination of extended reality, artificial intelligence, IoT, and other cutting-edge technologies, these innovative brands are changing how we work, play, and connect. Today, businesses worldwide are leveraging metaverse technologies to enhance collaboration and creativity in the workplace, deliver exceptional customer service, and even train teams. By 2033, analysts predict the metaverse market will be worth an incredible $1,303.42 billion.  The question is, which pioneering brands offer the best opportunities to explore this new landscape? We’re sharing some of our favorite leading companies in…

Today, Khronos updated its OpenXR API to optimise its support of cross-platform AR/VR/MR application development with its version 1.1 update. The move consolidates multiple extensions into the OpenXR API, streamlining application development cycles – namely multiple vendor-specific extensions to reduce the different coding frameworks behind its support end devices.The OpenXR API is a core piece behind many XR headsets from vendors such as Acer, ByteDance, Canon, HTC, Magic Leap, Meta, Microsoft, Sony, XREAL, Qualcomm, Valve, and Varjo. Moreover, RT3D development services like Autodesk VRED, Blender, Godot, NVIDIA’s Omniverse, StereoKit, Unreal Engine, and Unity support OpenXR integration.Denny Rönngren, an OpenXR system…